Wednesday, December 20, 2006
BC bike powered billboard
Ah those Canadians and their bikes!
Check this one out:
For five days, a group of volunteers in a Vancouver parking lot kept Rudolph bright and shiny with pedal power, to demonstrate the energy efficiency of LED lights.
And bicycles, no?
Project was sponsored by DDB/Vancouver and BC Hydro, don't know anything about them, but (predictably) dig the concept - a festive way to illuminate our tremendous, often overlooked human power......
Granted, message was really about LEDs, but we velovangelists will fixate on the bike.
Judging by some of the comments, not everyone thought this was such a "bright idea", taking pity on the poor volunteers (doesn't their voluneer status imply a certain amount of willingness?), or finding it just plain "weird".....
Whats even weirder? LA's seasonal contribution to global warming - Xmas lights. The front lawn displays during the holidays is not....to be....believed....
Highly doubt any Angelenos are pedaling to stay lit.
Posted by Anna at 8:29 AM