Saturday, March 17, 2007

Rock The Bike

A partnership between two cutting edge cyclepreneurs in the bay area, Rock The Bike is about making bike-street-party culture hipper than ever, taking fun on two wheels to new heights, and keepin' it fresh.

"We're developing a new school of bicycle advocacy, working off of the old writer's adage "Show, don't tell." If you want more people in your community to ride bikes, then get out their and make it look fun, cool, and sexy."

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